About Northstone Group: Canada's #1 Pool & Landscaping Company
- Ashley Wilson
- Aug 12
- 14 min read
Updated: Sep 19
From Humble Beginnings to Industry Leadership
What began over 20 years ago with a lawnmower and a minivan has grown into Canada's largest and most prestigious pool and landscaping company. Today, Northstone Group stands as the nation's #1 choice for luxury outdoor transformations, with offices in Montreal and Toronto serving discriminating homeowners from Westmount to Forest Hill, Beaconsfield to The Bridle Path.
As a family-owned and operated company, Northstone has built its reputation through one powerful metric: client referrals. This organic growth, driven by exceptional craftsmanship and uncompromising standards, has positioned Northstone as Canada's premier pool and landscape contractor with over 180 skilled professionals dedicated to creating extraordinary outdoor environments.
Leadership and Vision
Under experienced leadership, Northstone Group has evolved from a local landscaping service to Canada's #1 pool and landscaping company. This transformation reflects decades of strategic growth, continuous innovation, and an obsessive attention to detail that distinguishes the company in an industry where precision matters.
The residential division oversees all pool and landscape architecture projects for private estates across Montreal and Toronto. Their expertise in interpreting client visions and transforming them into extraordinary outdoor environments has been instrumental in establishing Northstone's reputation among Canada's most discerning homeowners. This hands-on approach ensures that every residential project, from initial consultation through final walkthrough, maintains the exceptional standards that define Northstone's work.
Beyond residential projects, Northstone operates dedicated commercial and municipal divisions, each staffed with specialized teams to address unique project requirements. With in-house landscape architects, project managers, creative directors, hardscapers, and pool experts across all divisions, Northstone delivers comprehensive solutions for any scale or complexity.
The leadership team combines extensive experience in luxury construction, landscape architecture, and design innovation. This depth of expertise, paired with the accountability and personal service of a family-owned business, creates the Northstone standard that has earned features in House & Home, Dwell Magazine, Montreal Gazette, and Haute Living.
Design Excellence: The Foundation of Canada's #1 Company
At Northstone, exceptional outdoor spaces begin with exceptional design. The company's position as Canada's #1 pool and landscaping company stems from an uncompromising approach to design excellence and aesthetic innovation. Every project, whether an intimate courtyard pool in Westmount or a sprawling estate transformation in Beaconsfield, receives the meticulous attention to detail that defines Northstone's reputation.
As featured in Haute Living, Northstone has "pushed past the boundaries of imagination in residential and commercial outdoor space creation, designing and building extraordinarily unique luxury pools and landscapes." This recognition from one of North America's premier luxury publications validates Northstone's innovative approach to outdoor design.
The design philosophy centers on creating timeless outdoor spaces with seamless integration between architecture, landscape Architect, and natural surroundings. Northstone crafts cohesive environments that extend living spaces, enhance property values, and transform how clients experience their properties. This comprehensive approach, combined with advanced 3D visualization technology, ensures that every Northstone project sets new standards for outdoor luxury.
As explained to Haute Living: "Our approach to creating these outdoor transformations is very different from traditional pool and landscaping companies. When a client comes to us to design their outdoor living space we look at the project holistically. Our talented team of landscape architects and designers tailor the design so that it complements the existing home and site surroundings."
The Talented Teams: The Heart of Northstone
What makes Northstone Canada's largest pool and landscaping company isn't just scale; it's the exceptional talent within the organization. The 180+ professionals include:
Design Excellence Team The multidisciplinary design team brings together expertise in architecture, landscape design, and fine arts. This talented group pushes the boundaries of luxury landscaping. Their diverse backgrounds and fresh perspectives result in dynamic outdoor living spaces that are both aesthetically striking and functionally superior.
In-House Landscape Architects Northstone's landscape architects don't just draw plans; they reimagine properties. With advanced training and years of experience in Canada's luxury markets, they understand how to navigate municipal requirements, preserve mature landscapes, and create designs that respect both heritage and innovation.
Master Craftsmen and Construction Teams From concrete pool specialists to natural stone artisans, the construction teams represent the finest skilled trades in Canada. These professionals transform designs into reality with precision that has made Northstone the #1 choice for quality-conscious homeowners.
Project Management Professionals The project managers ensure seamless execution from consultation through completion. Their expertise in coordinating complex projects, managing timelines, and maintaining communication sets the industry standard for professional service.
Craftsmanship That Defines Excellence
Northstone's position as Canada's #1 pool and landscaping company rests on unwavering commitment to craftsmanship. Every cut stone, every pool edge, every planted tree reflects dedication to perfection. This attention to detail extends from the structural integrity of concrete pools engineered to withstand Canadian winters to the precise alignment of pavers creating elegant outdoor rooms.
The craftsmen don't just build; they create lasting works of outdoor art. Whether installing an a functional heated driveway, building a complex concrete pool, or constructing natural stone walls that will stand for generations, these teams bring expertise that transforms good projects into exceptional ones.
Concrete and Gunite Pools: The Northstone Standard
Northstone exclusively constructs concrete and gunite pools, recognizing these as the only materials capable of delivering the quality, durability, and design flexibility that luxury properties demand. This specialization has established Northstone as Canada's foremost expert in concrete pool construction, with each installation engineered to withstand the country's challenging climate while maintaining pristine beauty for decades.
The company's concrete pool expertise encompasses every aspect of aquatic design, from simple geometric shapes to complex infinity edges that seem to merge with the horizon. Northstone's pools feature steel-reinforced structures engineered specifically for freeze-thaw resistance, advanced waterproofing systems that prevent deterioration, and premium finishes ranging from classic plaster to exotic glass tiles and pebble aggregates. This technical excellence, combined with unlimited design flexibility, allows Northstone to create pools that perfectly complement any architectural style, from Westmount's heritage homes to Beaconsfield's contemporary waterfront estates.
What sets Northstone apart in concrete pool construction is the integration of advanced features directly into the pool structure. Swim-up bars, beach entries, tanning ledges, and integrated spas become permanent architectural elements rather than additions. This holistic approach to concrete pool design ensures that every Northstone pool functions as a complete aquatic environment, engineered for both beauty and decades of reliable performance.
Premier Hardscaping and Paver Installation
Northstone's hardscaping division represents one of Canada's most comprehensive outdoor surfacing operations, transforming properties with everything from grand entrance driveways to intimate garden pathways. As a premier installer of Permacon products and other leading hardscape materials, the company brings unmatched expertise to every horizontal surface around pools, throughout landscapes, and across entire properties.
The hardscaping portfolio encompasses an impressive range of installations. Heated driveways have become a Northstone specialty, combining decorative paver patterns with snow-melting systems that eliminate winter maintenance while maintaining year-round elegance. These sophisticated systems, popular throughout Montreal and Toronto's luxury neighborhoods, represent the perfect marriage of form and function that defines Northstone's approach.
Retaining walls showcase another dimension of Northstone's hardscaping expertise. Using engineered wall systems and natural stone, the company creates structural solutions that transform challenging grades into usable outdoor spaces. These installations go beyond mere function, incorporating lighting, seating, and planting pockets that turn necessary structures into design features. From subtle garden walls to dramatic multi-tiered installations managing severe elevation changes, Northstone's retaining walls combine engineering excellence with aesthetic sophistication.
The company's paver installations set industry standards for quality and creativity. Pool decks featuring intricate patterns, outdoor kitchens with coordinated surfaces, fire pit surrounds, and walkways connecting various outdoor zones all receive the same meticulous attention to detail. Northstone's installation process, including proper base preparation, precise grading for drainage, and professional sealing, ensures that these surfaces maintain their beauty despite Canada's harsh weather conditions. This comprehensive hardscaping capability allows Northstone to create cohesive outdoor environments where every surface contributes to the overall design vision.
Wellness and Outdoor Fitness: Meeting the Luxury Market's Evolution
Northstone has positioned itself at the forefront of the wellness revolution transforming luxury outdoor spaces across Canada. As five-star luxury hotels worldwide pivot toward wellness-centric amenities, discerning homeowners are demanding the same sophisticated health and longevity features for their private properties. This shift represents more than a trend; it reflects a fundamental change in how successful individuals prioritize their health and view their homes as sanctuaries for physical and mental well-being.
The company's wellness installations rival those found in the world's premier resorts. Hot and cold plunge therapy pools, increasingly recognized for their recovery and longevity benefits, have become signature features in Northstone projects. These installations go beyond simple pools, incorporating precise temperature controls, filtration systems designed for therapeutic use, and elegant designs that make them architectural focal points. Outdoor saunas, from traditional Finnish designs to modern infrared options, are integrated seamlessly into landscape designs, often positioned to capture views while providing year-round wellness benefits even in Canadian winters.
Sport courts represent another dimension of Northstone's wellness expertise. Tennis courts, basketball courts, and increasingly popular pickleball courts are engineered to professional standards while being aesthetically integrated into the overall landscape design. The company also creates sophisticated outdoor fitness areas that eliminate the need for indoor gyms, featuring weather-resistant equipment, yoga platforms, and meditation gardens that transform daily exercise into an immersive outdoor experience. This comprehensive approach to wellness amenities positions Northstone as the clear choice for clients who understand that true luxury means investing in spaces that enhance both property value and personal health.
National Reach, Local Expertise
With offices in Montreal and Toronto, Northstone combines national resources with intimate local knowledge. The company understands that Westmount's heritage requirements differ from Forest Hill's modern aesthetics, that Beaconsfield's waterfront properties present unique challenges compared to The Bridle Path's estate gardens. This dual presence allows Northstone to serve Canada's most prestigious neighborhoods with expertise tailored to each market's distinct character.
The Montreal office serves Quebec's discriminating homeowners with bilingual service and deep understanding of provincial regulations. The Toronto office brings the same excellence to Ontario's luxury market, navigating the GTA's diverse architectural landscape with confidence. Together, these offices make Northstone Canada's only truly national luxury pool and landscaping company.
Recognition and Media Features
Northstone's excellence hasn't gone unnoticed. The company's innovative designs and exceptional executions have earned features in Canada's most prestigious publications:
Haute Living featured Northstone as "a leading figure in luxury landscape design and architecture" and recognized the company for "changing the future of architecture and outdoor designs using virtual reality." The publication praised Northstone's ability to provide clients with "timeless and sophisticated pools and outdoor spaces that incorporate a seamless integration of architecture, landscape, and site surroundings."
House and Home has showcased Northstone's transformative residential projects, highlighting the ability to create outdoor spaces that rival interior design in sophistication and comfort.
Dwell Magazine featured Northstone's modern approach to pool and landscape design, recognizing the integration of contemporary aesthetics with functional outdoor living.
Montreal Gazette has repeatedly covered Northstone's contributions to Montreal's luxury landscape, from Westmount estates to Beaconsfield waterfront properties.
These features reflect more than media attention; they validate Northstone's position as Canada's #1 pool and landscaping company through independent recognition of excellence.
The Northstone Difference
What truly sets Northstone apart as Canada's premier pool and landscaping company goes beyond size, talented teams, or even an impressive portfolio. It's the holistic approach to outdoor transformation. Northstone doesn't see pools, hardscaping, and landscaping as separate elements but as components of a unified vision that transforms properties into private resorts.
This comprehensive capability means clients work with one company from concept through completion. In-house architects design it. Master craftsmen build it. Project managers coordinate it. Northstone's warranty backs it. This integration eliminates the coordination challenges, finger-pointing, and quality inconsistencies that plague projects using multiple contractors.
Digital Excellence: Northstone's Global Influence
Northstone's exceptional designs have transcended traditional boundaries to capture global attention across digital platforms, establishing the company as not just Canada's premier pool and landscape contractor, but an international influencer in luxury outdoor design. With over 60,000 Instagram followers and content that has reached millions worldwide, Northstone's projects have become the standard by which luxury outdoor spaces are measured.
The company's designs consistently appear first when searching "luxury pools" on Pinterest, where Northstone's innovative projects serve as inspiration for homeowners and designers globally. This digital dominance extends across social media platforms, with Northstone's content regularly featured by prestigious luxury lifestyle accounts including @thebillionairesclub, @mega_mansions, @dailyluxuryhouse, and @luxurylifestylemagazine. These features expose Northstone's work to audiences who appreciate and seek the pinnacle of outdoor luxury design.
The viral nature of Northstone's content speaks to the universal appeal of exceptional design. Individual project reveals have garnered over 3 million views, with one video alone reaching this milestone and generating hundreds of reposts across platforms. This organic sharing demonstrates that Northstone's work resonates far beyond the properties they transform; it sets trends and defines what modern luxury outdoor living should be. The company's Instagram reels regularly achieve millions of views, showcasing everything from dramatic pool installations to stunning before-and-after transformations that captivate audiences worldwide.
This digital presence not only validates Northstone's position as Canada's #1 pool and landscaping company but establishes the brand as a global authority in luxury outdoor design, where their Montreal and Toronto projects influence design trends from Los Angeles to Dubai.
Partnerships That Enhance Excellence
Northstone's position as Canada's #1 pool and landscaping company enables exclusive partnerships with the world's finest outdoor brands:
Officine Gullo: The partnership provides access to handcrafted Italian outdoor kitchens that define luxury.
Gommaire Organic Living: Belgian craftsmanship in outdoor furniture that complements Northstone's design aesthetic.
Talenti: Italian elegance in poolside furnishings that enhance pool environments.
Gandia Blasco: Spanish modern design that adds sophistication to contemporary projects.
These partnerships mean Northstone clients have access to products and expertise unavailable through typical contractors, further solidifying the company's position as Canada's premier choice.
Commercial and Municipal Excellence: Beyond Residential
While Northstone's reputation in luxury residential projects is unparalleled, the company's expertise extends significantly into commercial and municipal sectors, serving some of Canada's most prestigious organizations. This commercial division has earned the trust of industry leaders including Pomerleau, Canderel, Magil Construction, Tomico, EBC, Reliance, Cadillac Fairview, and STM, along with major developers like Harden, Kodem, and Broccolini. These partnerships reflect Northstone's ability to execute complex, large-scale projects that demand the highest standards of professionalism and technical expertise.
Northstone offers comprehensive solutions for all commercial landscaping construction needs, including the precise execution of pool construction projects for hotels, residential developments, and institutional facilities. The company's award-winning team of project managers and skilled installers excel at turning architectural plans into reality, ensuring that every aspect of commercial projects is executed with precision and attention to detail. This commercial expertise includes working with municipalities like Montreal-Trudeau International Airport and various governmental bodies, where adherence to specifications, timelines, and budgets is paramount.
In the realm of commercial landscape construction, Northstone remains at the forefront of innovative techniques and technical achievements. The team's technical expertise and proven execution capabilities have successfully delivered everything from intricate water features for corporate headquarters to expansive rooftop terraces for luxury developments. Major construction firms like Olympic Construction, Tisseur, Montoni, and Édyfic Construction choose Northstone because decades of experience ensure unparalleled technical innovation and reliability in every endeavor. This commercial portfolio not only demonstrates Northstone's versatility but also reinforces the company's position as Canada's most comprehensive pool and landscaping contractor, capable of delivering excellence across all sectors.
Client Testimonials: The True Measure of Excellence
Northstone's commitment to exceptional service and craftsmanship is best reflected in the consistently outstanding reviews across all major platforms. With 45+ five-star reviews on Houzz, hundreds of satisfied clients on Google, and glowing testimonials on Facebook, the company's reputation for excellence is validated by those who matter most: the clients. These reviews consistently highlight Northstone's professionalism, efficiency, and ability to exceed expectations. As one client noted, "Excellent and professional team! Great service and pleasure to deal with. Vic and his team were very efficient and I highly recommend them!"
The testimonials repeatedly emphasize Northstone's organizational excellence and flexibility. Clients praise the crews for being "always on time and professional" while remaining "very flexible with any changes made to plans." This adaptability, combined with dedicated support from team members who are "always there to answer questions," demonstrates why Northstone maintains such high customer satisfaction ratings.
Another satisfied homeowner shared, "It's been 2 years since Northstone redid my garden and walkways. Everything still looks beautiful. I recently had a problem with my birdbath and Matthew, at Northstone, responded quickly to help take care of my issue. Service then and now has been excellent." These authentic endorsements across multiple platforms underscore Northstone's position as Canada's most trusted pool and landscaping company, where client relationships extend far beyond project completion.
Comprehensive Services and Certifications
Northstone Group offers complete luxury landscape and pool solutions across Montreal and Toronto, including custom pool installation, landscape architecture, pool renovation and restoration, architectural landscape lighting, and advanced irrigation systems. The company serves all of Greater Montreal including Westmount, Outremont, TMR, the Golden Square Mile, Beaconsfield, Senneville, Baie-D'Urfé, and surrounding areas, as well as the Greater Toronto Area including Forest Hill, Rosedale, The Bridle Path, Yorkville, and all prestigious neighborhoods throughout both regions.
As fully licensed and insured contractors holding all required CCQ certifications in Quebec and comparable Ontario credentials, Northstone maintains comprehensive liability insurance and bonding befitting multi-million dollar projects. The company's certifications extend beyond basic requirements, including specialized training in luxury pool construction, landscape architecture, and sophisticated design practices that ensure every installation meets the highest industry standards.
Project Process and Seasonal Planning for Luxury Properties
Every Northstone project begins with an exclusive consultation where clients explore bespoke design possibilities and understand realistic timelines for their property transformation. The company's white-glove process progresses from initial consultation through 3D design visualization, permit acquisition, construction, and final walkthrough, typically spanning 4-6 months for complete projects. Due to the complexity and scale of luxury installations, advance planning is essential; clients seeking summer pool installations should ideally begin the design process in fall or winter to ensure proper engineering, permit processing, and procurement of premium materials.
For those planning ahead, securing a position in Northstone's 2025-2026 schedule ensures priority access to the company's design team and master craftsmen. The sophisticated 3D design phase alone typically requires 4-6 weeks, allowing clients to perfect every detail before construction begins. With luxury pool projects starting from $120,000 and complete estate transformations reaching $2,000,000+, Northstone delivers exceptional quality and sophisticated design for discriminating homeowners throughout Montreal and Toronto.
A Commitment to the Future
As Canada's #1 pool and landscaping company, Northstone continues to invest in the future. The upcoming Outdoor Living Studio will provide clients with an immersive design experience, featuring vast libraries of materials, furniture displays, and interactive design stations where dreams become detailed plans.
Northstone's commitment to innovation extends to their revolutionary use of virtual reality technology. As Haute Living noted, "This cutting edge ability to immerse clients in their outdoor design before construction allows The Northstone Group to go into detailed depths to make sure clients are not only completely satisfied with the future project but have a guided trust knowing that their dream outdoor project will come to fruition exactly as planned."
President Vic Bertrand emphasized this innovation to Haute Living: "Giving our clients the opportunity to experience their landscape transformation in virtual reality is something we are extremely excited about. We utilize advanced rendering technology and VR to create high-quality, photo-realistic renders, virtual reality experiences, and 3D walk-through tours. This gives our clients the opportunity to experience their outdoor landscaping project before construction even starts with life-like quality that you've never seen before. It's an innovative game-changer for the industries of architecture, construction, and landscaping."
The company is also expanding sustainable practices, incorporating eco-friendly materials, water conservation systems, and native landscaping that respects Canada's natural heritage while delivering the luxury clients expect.
Experience the Northstone Difference
From entrepreneurial beginnings to today's position as Canada's #1 pool and landscaping company, Northstone Group represents the pinnacle of outdoor luxury. With 180+ professionals, offices in Montreal and Toronto, and a portfolio spanning Canada's most prestigious properties, Northstone continues to set the standard for excellence in pool construction and landscape design.
For those seeking to transform their properties into private resorts, Northstone Group offers the expertise, resources, and proven track record that only Canada's premier pool and landscaping company can deliver. The journey from a single lawnmower to national leadership proves that with dedication to craftsmanship, commitment to design excellence, and focus on client satisfaction, extraordinary growth through referrals isn't just possible; it's inevitable.
Northstone Group Offices:
Montreal: Serving Westmount, Beaconsfield, Outremont, and Greater Montreal
Toronto: Serving Forest Hill, The Bridle Path, Rosedale, and Greater Toronto
Featured in: House and Home | Dwell Magazine | Montreal Gazette | Haute Living
www.thenorthstonegroup.com | Canada's #1 Pool & Landscape Company
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